We believe it's possible to achieve optimum mobility with minimal environmental impact. Every single member of our team is working for Amber because they believe that the world needed a real alternative for car ownership a long time ago. We're a hard-working bunch with a no-nonsense mentality and an appreciation for the humorous side of life.

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Our story begins in 2013, when a team of university students led by Frank and Hans decided to build a car to participate in the Shell Eco-marathon. They built the Isa, which still holds the record for the most efficient road-legal car in the Netherlands. 

In 2014, Steven and Joep formed and led a new team of students to build a modular car. Their car, the Nova, was revealed at the 2015 Dutch AutoRAI car show. The main question the teams got at the car show was “why can’t I use a car like this?” 

After Nova, the team decided to join forces to bring their vision to the market. In late 2015, Merien and Guus, two serial entrepreneurs with extensive experience in high-tech multinationals and startups, joined the team.

And as they say, the rest is history.

The Team

Steven Nelemans

Co-founder and Director

Hans de Penning

Co-founder and Director

Joep Sloot

Co-founder and Operations

Merien ten Houten


Thom Sabel


Emma Disbergen


Jarno van der Linden

Commercial Relations

Pelle Schurink

Commercial Relations

Kate Brunton


Iza Stikkers


Lupe García Moreno


Wouter de Jong


Elbert van de Put


Steven van Rosendaal


Rick Bouten


Job Nijenhuis


Robert van Hamersveld

Investor Relations USA

Advisory board

Rene Seyger

Partner at Roland Berger Strategy Consultants

Carlo van de Weijer

Director Strategic Area Smart Mobility at TU/e

Randell Iwasaki

Executive Director, Contra Costa Transportation Authority

Frans Janssen

President of Athlon Car Lease International



Customer Service

Software & IT